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Framework

The Automation Flywheel

The Automation Flywheel is a systematic 4-step framework for building automations that actually work. Audit your processes, Prioritise high-impact tasks, Automate the workflows, and Optimise for continuous improvement.

Continuous Improvement
01

Audit

Find the Waste

Identify every manual, repetitive task eating your time. Map out workflows, spot bottlenecks, and calculate the real cost of manual work.

What You'll Do

  • Process mapping & documentation
  • Time & cost analysis
  • Pain point identification
  • Opportunity scoring

Examples

  • Manually copying data between spreadsheets
  • Sending the same follow-up emails repeatedly
  • Updating multiple systems with the same information
  • Creating reports by hand every week

Deep Dive: Each Step Explained

Understanding each phase helps you apply the framework effectively

01

Audit

Find the Waste

Identify every manual, repetitive task eating your time. Map out workflows, spot bottlenecks, and calculate the real cost of manual work.

Key Activities

  • Process mapping & documentation
  • Time & cost analysis
  • Pain point identification
  • Opportunity scoring

Real Examples

  • Manually copying data between spreadsheets
  • Sending the same follow-up emails repeatedly
  • Updating multiple systems with the same information
  • Creating reports by hand every week
02

Prioritise

Pick the Winners

Not all automations are equal. Score each task by time saved vs. effort to automate. Start with quick wins that deliver immediate ROI.

Key Activities

  • Impact vs effort matrix
  • ROI calculations
  • Risk assessment
  • Implementation roadmap

Real Examples

  • High impact + Low effort = Do first
  • Tasks done daily save more than weekly ones
  • Start with tools you already use
  • Avoid complex integrations initially
03

Automate

Build the Machine

Create workflows that handle tasks automatically. Connect your tools using Make, Zapier, or n8n, set up triggers, and let technology do the heavy lifting.

Key Activities

  • Tool selection & setup
  • Workflow development
  • Integration & testing
  • Documentation & handover

Real Examples

  • Form submission → CRM → Email sequence
  • New order → Invoice → Inventory update
  • Calendar event → Slack reminder → Task creation
  • Email attachment → Cloud storage → Team notification
04

Optimise

Refine & Scale

Monitor, measure, improve. Fine-tune your automations, handle edge cases, add error handling, and expand to more complex workflows.

Key Activities

  • Performance monitoring
  • Error handling & recovery
  • Continuous improvement
  • Scaling strategies

Real Examples

  • Add retry logic for failed API calls
  • Build in notifications for exceptions
  • Combine multiple automations into one
  • Apply learnings to new processes

The Flywheel Effect

Unlike one-off automation projects, the Flywheel creates compounding returns. Each cycle through the framework builds momentum:

Time Compounds

The 2 hours you save today becomes 100+ hours saved per year. Each automation frees up time to build the next one.

Skills Stack

Each automation teaches you patterns you can reuse. Your third automation takes half the time of your first.

Impact Grows

Start with simple wins, graduate to complex workflows. Eventually, entire business processes run on autopilot.

Ready to Start Your Flywheel?

Get the free Starter Kit with templates, checklists, and tutorials to apply this framework to your business.